Meet Coach Brian Bott
- Owner & day-to-day operations manager of Sports AdvantEdge and Edge Baseball
- 25+ years as a performance coach
- M.S. in Exercise Science (University of North Dakota)
- CSCS certified
- Assistant strength coach for Wisconsin Badger football (13 seasons): 3 Big Ten titles, 3 Rose Bowls, 12 bowl games
- Head Strength Coach for LOVB Madison pro volleyball
- Founded Sports AdvantEdge in 2013; trained 20,000+ athletes (ages 8–61)
Brian Bott is the owner and day-to-day operational manager of Sports AdvantEdge and Edge Baseball. He has been a performance coach for over 25 years and holds a Master’s Degree in Exercise Science from the University of North Dakota. Brian is CSCS certified.
As an athlete, Brian was a four-year starter for UW Oshkosh baseball (1993–1996). During that time, his teams won one National Championship and finished 2nd, 3rd, and 3rd in the other three seasons. He played every inning of every game across all four years.
Brian began his strength and conditioning career at the University of North Dakota, working with athletes across multiple sports. He later moved to Madison and spent 13 seasons with Wisconsin Badger football as an assistant strength coach, contributing to three Big Ten Championships, three Rose Bowl appearances, and 12 bowl games.
Brian has worked with many athletes who advanced to professional football, including Joe Thomas, Travis Frederick, Russell Wilson, and J.J. Watt, among others. He lives in Madison with his wife Cori, their family, and their dogs Leia and Rey.
Meet Coach Robert Murdock
Director of Development — Coaches Edge
Internship Coordinator
Robert Murdock has lived in Wisconsin most of his life. As a multi-sport athlete, Robert found his greatest success in competitive water skiing, winning state individual and team titles, team national titles, and representing Team USA Waterskiing in competition in China.
He attended the University of Wisconsin – Whitewater where he earned his bachelor degree in Health & Human Performance. Robert interned at multiple locations including private training gyms in Michigan and Wisconsin, Florida International University in Miami, and at the University of Wisconsin in Madison.
After interning with the Badgers, he was hired by the Toronto Blue Jays baseball team where he worked for two years as a Minor League Strength and Conditioning Coach. This included living in the Dominican Republic, working with Major League athletes during spring training, and traveling the east coast during the seasons.
In Fall 2019, Robert joined the Sports AdvantEdge team. After four years working in a variety of capacities as both an assistant and director, he transitioned in 2023 to Director of Development, overseeing the internship educational program and staff development work collaboratively with Brian Bott.
Collectively, Robert and Brian have spearheaded the development of The Coaches Edge, a digital database of exercises, Zoom recordings, and weekly tips from a variety of coaches and athletes—from the collegiate and professional level to the Hall of Fame— for use by schools that utilize Sports AdvantEdge training in their own buildings.
Robert is CSCS, FMS, & RPR Level 1 certified, and continues to expand his knowledge base to provide greater value to the athletes, interns, staff, and the communities that Sports AdvantEdge serves.
Robert lives in the Madison area with his wife Jessica and their three sons.
